{"id":15609,"date":"2023-08-01T11:56:28","date_gmt":"2023-08-01T15:56:28","guid":{"rendered":"https:\/\/quebec.ubisoft.com\/?p=15609"},"modified":"2023-08-01T15:39:34","modified_gmt":"2023-08-01T19:39:34","slug":"juliette-jeremy-profile","status":"publish","type":"post","link":"https:\/\/quebec.ubisoft.com\/en\/juliette-jeremy-profile\/","title":{"rendered":"Together We Are Ubisoft Qu\u00e9bec: Juliette and J\u00e9r\u00e9my, Associate Monetization Directors"},"content":{"rendered":"

Some people cross the ocean for a change of scenery, others to discover a new culture. In the case of Juliette Lacharme and J\u00e9r\u00e9my Mesnildrey, it is the projects of Ubisoft Qu\u00e9bec \u2013 no less! \u2013 that brought them here.<\/strong><\/p>\n

\u201cI didn\u2019t necessarily want to move to Canada, it wasn\u2019t something I wanted to do in my life, but I knew that Ubisoft Qu\u00e9bec was the place where I could potentially have more opportunities to grow, to learn things and to surpass myself,\u201d says Juliette, associate monetization director, from the start.<\/p>\n

For her colleague J\u00e9r\u00e9my, who holds the same position at the studio, the observation was similar.<\/p>\n

\u201cI had already moved for Ubisoft in San Francisco, so I had checked off my \u2018I went abroad for work\u2019 box, but Ubisoft Qu\u00e9bec is a studio that is known for running things super well and making games efficiently. Not to mention that as a gamer, I really liked Immortals Fenyx Rising and Assassin\u2019s Creed Odyssey,\u201d he points out.<\/p>\n

After several years working in the finance teams at Ubisoft in France, there was also a desire for the two video game enthusiasts to officially jump into the arena and join the production of a game.<\/p>\n

\u201cBeing part of a support team like finance, you know you\u2019re helping projects, but you always feel like you\u2019re on the outside. So, for me, it was a dream. I had to do it at some point,\u201d says Juliette.<\/p>\n

So it was here, in Quebec City, that the dream materialized for Juliette and J\u00e9r\u00e9my.<\/p>\n

 <\/p>\n

All Roads Lead to Video Games<\/strong><\/h2>\n

Beyond their motivations, we must face the facts: Juliette and J\u00e9r\u00e9my\u2019s career path is almost identical.<\/p>\n

Without really knowing what profession they wanted to pursue, the pair studied finance\u2026 before realizing that the field might not interest them that much after all!<\/p>\n

\u201cI did a master\u2019s degree in finance because it seemed nice, but I realized that most of the jobs in the field were in consulting or investment banking and that it didn\u2019t interest me at all,\u201d recalls J\u00e9r\u00e9my.<\/p>\n

\"\"<\/p>\n

\u201cAt some point, I said to myself, \u2018I don\u2019t like it, I have to do something else,\u2019\u201d replies Juliette, between two bursts of laughter. However, even with a growing desire to pursue a career in the video game industry, both persevered.<\/p>\n

\u201cI realized after a while that finance could be a real asset in an industry that is creative and needs money to live. So I persisted in finance and that\u2019s why I joined Ubisoft,\u201d says Juliette.<\/p>\n

And fortunately, because the pair succeeded in using their professional background as a launch pad to join the production teams at Ubisoft Qu\u00e9bec and help lay the foundations for the video games of tomorrow.<\/p>\n

 <\/p>\n

Keeping a Game Fresh Long After It Is Launched<\/strong><\/h2>\n

Although Juliette and J\u00e9r\u00e9my no longer work directly in finance, the duo still juggles numbers and other monetary data in some way.<\/p>\n

As associate monetization directors, it is up to their teams to choose the business strategy that will be best suited for a game developed by our studio.<\/p>\n

In other words, and to explain the concept a bit, they will determine whether a title will offer downloadable content – such as cosmetic items – expansions or any other additional components that will keep the game experience fresh long after its launch, while generating additional revenue for the project.<\/p>\n

\u201cThis is one of the reasons why we can afford to offer more and more interesting free content to players. Because these revenues will be reinvested,\u201d notes Jeremy.<\/p>\n

Very simply, we can say that one of the main objectives of an associate monetization director is to create value. Creating value for the player with quality content and value for the studio by maximizing the performance of a game.<\/p>\n

And all this with two very important values in mind: ethics and respect.<\/p>\n

\u201cIt\u2019s very important to keep that in mind. We want to respect the player\u2019s experience. We are gamers ourselves, after all. We want to offer the best possible experience and not distort it. So there is always a balance to be respected between ethics and profitability,\u201d says Juliette.<\/p>\n

\"\"<\/p>\n

To do this, J\u00e9r\u00e9my, Juliette and their colleagues join the development of a game very early in the process, so that the elements of the business strategy respect the DNA of the project and make gamers want to spend even more time in the universe of a title rather than the opposite.<\/p>\n

\u201cWe don\u2019t want it to be just an unrelated icing on a cake. We want to be part of the recipe. Only by really working with the creative and design teams can we make sure we create content that makes sense with the rest of the game,\u201d explains J\u00e9r\u00e9my. \u201cSo we try to move towards systems that ensure that players always get their money\u2019s worth.\u201d<\/p>\n

In addition to the \u201cbalance between ethics and profitability\u201d, the other balance that Juliette and J\u00e9r\u00e9my have to respect is the one between the present and the future or, more concretely, between today\u2019s trends and tomorrow\u2019s.<\/p>\n

In this sense, it is necessary to know how to adapt to the new generation of gamers and their preferences, without forgetting those who have been passionate about video games for years and who have very different habits.<\/p>\n

\u201cWe really have to try to anticipate the business models of the future. Because video games take years to produce, by the time you get to the market, it\u2019s already too late. So we have to try to anticipate and figure out what\u2019s going to work in a few years,\u201d says Juliette.<\/p>\n

 <\/p>\n

A Matter of Passions and People<\/strong><\/h2>\n

One thing is for sure, it\u2019s a challenge that is equal to Juliette and J\u00e9r\u00e9my, who let their passions guide them, whether it\u2019s crossing the Atlantic to work on Ubisoft Qu\u00e9bec\u2019s next promising projects or simply evolving in a field that inspires them.<\/p>\n

\u201cVideo games are something that drives me in many aspects of my life, even on a personal level,\u201d insists Juliette, while J\u00e9r\u00e9my agrees\u2026 with a slight twist.<\/p>\n

\u201cThe projects at Ubisoft Qu\u00e9bec are cool and that\u2019s why I went there. But the reason I want to stay is mostly because of the people,\u201d he says. \u201cEveryone is super nice and welcoming here. Whether it\u2019s at the studio or in Quebec City.\u201d<\/p>\n

\"\"<\/p>\n

On that point (and many others), he and Juliette are on the same page.<\/p>\n

\u201cI love the people I work with. I don\u2019t see the point of working if it\u2019s not with people,\u201d she continues. \u201cI really find that joy in going to work every day. And it\u2019s really because this place feels like home.\u201d<\/p>\n

 <\/p>\n

Quick Facts!<\/strong><\/h2>\n

Your go-to comfort food?<\/strong><\/p>\n

Juliette:<\/strong> \u201cPasta, definitely!\u201d
\nJ\u00e9r\u00e9my:<\/strong> McNuggets, \u201cI think I eat one meal at McDonald\u2019s a week, at least\u201d!<\/p>\n

The underrated TV series that everyone needs to discover?<\/strong><\/p>\n

Juliette:<\/strong> \u201cI really don\u2019t watch TV\u2026\u201d
\nJ\u00e9r\u00e9my:<\/strong> \u201cDark<\/em>, it\u2019s really the best show I\u2019ve ever seen.\u201d<\/p>\n

The first tape you bought?<\/strong><\/p>\n

J\u00e9r\u00e9my:<\/strong> \u201cThe Spice Girls album!\u201d
\nJuliette:<\/strong> \u201cMine was the L5 album, but no one will know\u2026\u201d<\/p>\n

A person, anyone, you\u2019d like to chat with over a drink?<\/strong><\/p>\n

Juliette:<\/strong> \u201cFor me, it would just be my grandfather. I admit that in the known people, there is no one I am really interested in talking to.\u201d<\/p>\n

The first app you open in the morning?<\/strong><\/p>\n

Juliette:<\/strong> Instagram, \u201cI\u2019m addicted to Instagram and it doesn\u2019t get any better over the years!\u201d
\nJ\u00e9r\u00e9my:<\/strong> Reddit<\/p>\n

If you were not associate monetization directors, you would be\u2026?<\/strong><\/p>\n

J\u00e9r\u00e9my:<\/strong> Fisherman, \u201cit\u2019s always been something that interested me. Getting up early in the morning and going fishing on my boat.\u201d
\nJuliette:<\/strong> \u201cFishing scares me, I\u2019d rather farm oysters! At least you don\u2019t have to go out to sea, you can stay and walk in the water!\u201d<\/p>\n

Console or PC<\/strong><\/p>\n

Juliette:<\/strong> \u201cPC, all the way!\u201d
\nJ\u00e9r\u00e9my:<\/strong> \u201cPC for all games with people and console for all games alone.\u201d<\/p>\n

What do you put in your coffee?<\/strong><\/p>\n

Juliette:<\/strong> \u201cWhisky! No, that\u2019s not true, I don\u2019t like whisky either. That\u2019s a really boring answer: I put oat milk in my coffee.\u201d
\nJ\u00e9r\u00e9my:<\/strong> \u201cI put a lot of milk! I don\u2019t like the taste of coffee actually, so I take it when it\u2019s free.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Some people cross the ocean for a change of scenery, others to discover a new culture. In the case of Juliette Lacharme and J\u00e9r\u00e9my Mesnildrey, it is the projects of Ubisoft Qu\u00e9bec \u2013 no less! \u2013 that brought them here. \u201cI didn\u2019t necessarily want to move to Canada, it wasn\u2019t something I wanted to do […]<\/p>\n","protected":false},"author":5,"featured_media":15623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-15609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portrait-en"],"acf":[],"yoast_head":"\nTogether We Are Ubisoft Qu\u00e9bec: Juliette and J\u00e9r\u00e9my, Associate Monetization Directors<\/title>\n<meta name=\"description\" content=\"Some people cross the ocean for a change of scenery, others to discover a new culture. 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