{"id":15834,"date":"2024-03-08T13:00:44","date_gmt":"2024-03-08T17:00:44","guid":{"rendered":"https:\/\/quebec.ubisoft.com\/?p=15834"},"modified":"2024-09-19T09:33:14","modified_gmt":"2024-09-19T13:33:14","slug":"unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time","status":"publish","type":"post","link":"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/","title":{"rendered":"Unleashing the potential of women in our Canadian studios, one team at a time"},"content":{"rendered":"

International Women’s Day celebrates women’s achievements, raises awareness about the issues they face, and encourages everyone to act for an equal, more inclusive world.\u00a0<\/span><\/span><\/strong><\/p>\n

Championing the place of women in the workplace and beyond is an ongoing commitment for Ubisoft. In 2023, our Canadian studios received their Silver Parity Certification from <\/span><\/span><\/span>Women in Governance<\/span><\/span><\/span><\/a>.\u00a0<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

\u201cThis certification reflects both our achievements and the path that lies ahead,\u201d says <\/span><\/span><\/span>Erin Roach<\/span><\/span><\/span><\/a> , director of Diversity and Inclusion for the Canadian studios. \u201cWe know we have much more work to do and hope our reflections on the report will guide us towards a more inclusive future.\u201d<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

To further explore the subject, we sat down with <\/span><\/span><\/span>Catherine Lemyre<\/span><\/span><\/span><\/a> , VP of Talent for the Canadian studios. She shares the programs in place to foster the development of women, as well as her goals and vision for the next few years.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

A turning point<\/span><\/span><\/span><\/b>\u00a0<\/span><\/p>\n

Despite the gender parity in gamers, women in the game industry continue to be underrepresented. Factors such as a lack of role models, working conditions that are sometimes unfavourable, and fewer girls and women pursuing STEM fields have all contributed to these low numbers. The #MeToo movement and Ubisoft’s respect scandal crisis have prompted us to ask: How can we create a safer, more welcoming environment with conditions that enable women to thrive?<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Catherine notes that \u201cthe <\/span><\/span><\/span>initial <\/span><\/span><\/span>survey revealed a <\/span><\/span><\/span>gender <\/span><\/span><\/span>gap related to feeling <\/span><\/span><\/span>s of <\/span><\/span><\/span>safety <\/span><\/span><\/span>, equal opportunities, and inclusion. <\/span><\/span><\/span>\u201d <\/span><\/span><\/span>Focus groups were <\/span><\/span><\/span>agreed <\/span><\/span><\/span> to <\/span><\/span><\/span>explore <\/span><\/span><\/span>the <\/span><\/span><\/span>underlying <\/span><\/span><\/span>reasons <\/span><\/span><\/span>behind <\/span><\/span><\/span>these <\/span><\/span><\/span>disparities <\/span><\/span><\/span>. <\/span><\/span><\/span>The recurring theme? The <\/span><\/span><\/span>relationship <\/span><\/span><\/span>between employees and <\/span><\/span><\/span>their <\/span><\/span><\/span>managers<\/span><\/span><\/span>.\u00a0<\/span><\/span><\/span><\/span>\u00a0<\/span><\/p>\n

\u201c <\/span><\/span><\/span><\/span>We told ourselves that we really need to <\/span><\/span><\/span>intensify <\/span><\/span><\/span>efforts in <\/span><\/span><\/span>educating <\/span><\/span><\/span>our <\/span><\/span><\/span> team leaders <\/span><\/span><\/span>about <\/span><\/span><\/span>management practices that foster a sense of safety and inclusion,\u201d shares Catherine. <\/span><\/span><\/span>Consequently, <\/span><\/span><\/span>our <\/span><\/span><\/span>training programs <\/span><\/span><\/span>were fine-tuned <\/span><\/span><\/span>to <\/span><\/span><\/span>ensure <\/span><\/span><\/span>that everyone <\/span><\/span><\/span>stepping into <\/span><\/span><\/span>a management role – whether <\/span><\/span><\/span>through <\/span><\/span><\/span>new <\/span><\/span><\/span>hire <\/span><\/span><\/span>s <\/span><\/span><\/span>or promot <\/span><\/span><\/span>ion <\/span><\/span><\/span>s <\/span><\/span><\/span>– received training in <\/span><\/span><\/span>promoting <\/span><\/span><\/span>inclusivity.<\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

These <\/span><\/span><\/span>focus groups <\/span><\/span><\/span>also underscored a crucial need: <\/span><\/span><\/span>women <\/span><\/span><\/span>sought opportunities to connect <\/span><\/span><\/span>, share <\/span><\/span><\/span>personal <\/span><\/span><\/span>experiences <\/span><\/span><\/span>, learn, and <\/span><\/span><\/span>support <\/span><\/span><\/span>one <\/span><\/span><\/span>another. <\/span><\/span><\/span>Catherine’s team <\/span><\/span><\/span>immediately <\/span><\/span><\/span>prioritized creating such moments<\/span><\/span><\/span>.<\/span><\/span><\/span><\/span>\u00a0<\/span><\/p>\n

A growing village<\/span><\/span><\/span><\/b>\u00a0<\/span><\/p>\n

The Canadian studios already had several programs that empowered women to discuss their challenges and chart paths toward their aspirations.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

In Winnipeg, for example, the Nova program provided women with professional development opportunities through group sessions and personalized mentoring.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

\u201cThe Nova program is a game changer, and experiencing it for the first time laid the foundation for me to grow into a leader. Then, as a mentor, I was able to help build a strong community that connects women in the workplace regardless of background and race.\u201d \u2013\u00a0<\/span>Claire<\/span>, generalist programmer, Ubisoft Winnipeg<\/span>\u00a0<\/span><\/p><\/blockquote>\n

In Qu\u00e9bec City <\/span><\/span><\/span>and Toronto <\/span><\/span><\/span>, <\/span><\/span><\/span> Develop <\/span><\/span><\/span>at Ubisoft <\/span><\/span><\/span>provided <\/span><\/span><\/span>emerging talent <\/span><\/span><\/span>with <\/span><\/span><\/span> paid internships <\/span><\/span><\/span> and mentorship <\/span><\/span><\/span>opportunities<\/span><\/span><\/span>. <\/span><\/span><\/span>The program is open to people who identify as woman, transgender, non-binary, and\/or Two-Spirit.<\/span><\/span><\/span><\/span><\/p>\n

\u201cI had a great experience as a first-time mentor for Develop At Ubisoft. The program offers a much-needed bridge between established professionals and new graduates. It was a blast to collaborate with my mentee and see her project come to life, and she was offered a well-deserved internship at Ubisoft Montr\u00e9al, so I couldn\u2019t have asked for a better outcome!\u201d, \u2013 Juliette,\u00a0 gameplay designer, Ubisoft Qu\u00e9bec<\/span><\/p><\/blockquote>\n

\u201cDevelop at Ubisoft has been enriching and a blast! Not only have I learned a great deal about game development, but it\u2019s also given me the opportunity to deepen connections with industry professionals.\u201d \u2013\u00a0<\/span>Gabrielle<\/span>, UI programmer, Ubisoft Toronto<\/span>\u00a0<\/span><\/p><\/blockquote>\n

Yet <\/span><\/span><\/span>, <\/span><\/span><\/span>not every studio <\/span><\/span><\/span>had these <\/span><\/span><\/span>programs <\/span><\/span><\/span> ready to launch <\/span><\/span><\/span>, and the <\/span><\/span><\/span>demand <\/span><\/span><\/span>was huge. Catherine’s team <\/span><\/span><\/span>started <\/span><\/span><\/span>looking <\/span><\/span><\/span>beyond <\/span><\/span><\/span>company <\/span><\/span><\/span>walls <\/span><\/span><\/span>for <\/span><\/span><\/span>employee <\/span><\/span><\/span>programs, while working to extend the programs already in place to the rest of the Canadian studios. She explains that they \u201cdecided to go with <\/span><\/span><\/span><\/span>Chlo\u00e9 Caron<\/span><\/span><\/span><\/span><\/a> , <\/span><\/span><\/span>the consultant behind the book <\/span><\/span><\/span><\/span>Dare to Empower: Women in the Lead<\/span><\/span><\/span><\/span><\/em>.\u201d\u00a0<\/span><\/span><\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Clo\u00e9 Caron’s five key shifts<\/span><\/span><\/span><\/span>\u00a0<\/span><\/em><\/p>\n

\u00a0<\/span><\/p>\n

Chlo\u00e9 came to the Montreal studio to test her women’s development program within an unannounced project. <\/span><\/span><\/span> For this pilot, Catherine’s team was determined to include all the women from the project, but also non-binary people.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

Despite their shared project, many participants had never met due to the sheer size of the project and remote working. \u201cA sense of trust and vulnerability started to blossom from the very first session,\u201d says Catherine. \u201cEveryone began sharing their experiences. It was beautiful to witness.\u201d<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

\u201cThe program offered a safe space to express and explore frustrations and fears. It was cathartic to hear colleagues across teams sharing some of the hurdles they\u2019d faced and gaining heart from others who had faced them, too. We discussed how to take action as individuals, but also how to translate our discoveries into best practices that would benefit Ubisoft as a whole.\u201d \u2013\u00a0<\/span>Alice<\/span>, scriptwriter, Ubisoft Montr\u00e9al<\/span>\u00a0<\/span><\/p><\/blockquote>\n

During these discussions, it became clear that the <\/span><\/span><\/span>mechanisms put in place after the respect scandal <\/span><\/span><\/span>had <\/span><\/span><\/span>uprooted <\/span><\/span><\/span>the <\/span><\/span><\/span>most unacceptable behaviors <\/span><\/span><\/span>. Still, <\/span><\/span><\/span>more work was needed. \u201cWe haven’t <\/span><\/span><\/span>mended <\/span><\/span><\/span>everything, but the <\/span><\/span><\/span>work <\/span><\/span><\/span>experience for women has <\/span><\/span><\/span>improved significantly <\/span><\/span><\/span>,\u201d notes Catherine. \u201cI <\/span><\/span><\/span>don’t <\/span><\/span><\/span>want to generalize <\/span><\/span><\/span>, <\/span><\/span><\/span> and <\/span><\/span><\/span>I’d <\/span><\/span><\/span>rather talk about <\/span><\/span><\/span>the <\/span><\/span><\/span>unconscious biases <\/span><\/span><\/span>that linger <\/span><\/span><\/span>and do a better job at <\/span><\/span><\/span>identifying <\/span><\/span><\/span>and stopping microaggressions. We need to do this through training and by changing our management practices.”<\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

The program’s <\/span><\/span><\/span>participants <\/span><\/span><\/span>emerged <\/span><\/span><\/span>with <\/span><\/span>more <\/span><\/span>confidence, new skills, and <\/span><\/span>tools <\/span><\/span>to navigate <\/span><\/span>tough <\/span><\/span>professional situations. <\/span><\/span>\u201cThe best part <\/span><\/span>is <\/span><\/span>the <\/span><\/span>support <\/span><\/span>network <\/span><\/span>that <\/span><\/span>formed <\/span><\/span>,\u201d says Catherine. \u201cHonestly, I didn\u2019t think this program would have <\/span><\/span>such a big <\/span><\/span>impact.\u201d<\/span><\/span><\/span> <\/span><\/p>\n

Changing a culture<\/span><\/span><\/span><\/span><\/strong><\/p>\n

Inspired by the triumphs of Nova, Develop at Ubisoft, and Dare to Empower, Catherine envisions a program that draws from the best internal and external initiatives but that reflects the reality of women at Ubisoft.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

This new model will extend to the management teams. Catherine explains that \u201cmanagers will engage both upstream and throughout the participants’ journey to engage in dialogues about careers and feedback. Inclusive management takes on a whole new meaning when seen through the other person’s eyes.\u201d<\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Catherine hopes to leverage the momentum from existing programs to permanently change the corporate culture. \u201cEmpowering women in terms of professional development and fulfillment isn’t enough. We must reshape the ecosystem,\u201d she says. \u201cThe key to changing a culture is to not spread yourself too thin, but to focus on systemic initiatives around one or two risks present in our culture for everyone, and to act swiftly. Otherwise, it will take forever to see permanent results.\u201d<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

Her team is working to rally all the women and production managers in Canada to embark on this new program within the next two years.<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Catherine’s <\/span><\/span><\/span>goal is to <\/span><\/span><\/span>enhance <\/span><\/span><\/span>women’s <\/span><\/span><\/span>experience at work, empower <\/span><\/span><\/span>them <\/span><\/span><\/span>to <\/span><\/span><\/span>navigate <\/span><\/span><\/span>their <\/span><\/span><\/span>own <\/span><\/span><\/span>careers <\/span><\/span><\/span>, <\/span><\/span>elevate <\/span><\/span>management practices, and <\/span><\/span>eliminate <\/span><\/span>unconscious biases. <\/span><\/span>Ultimately, Catherine <\/span><\/span>says <\/span><\/span>that <\/span><\/span>this <\/span><\/span>boils <\/span><\/span>down <\/span><\/span>to <\/span><\/span>a <\/span><\/span>simple desire to \u201clegitimize women so that they can truly flourish and <\/span><\/span>tap into <\/span><\/span>their full potential. <\/span><\/span>I’m <\/span><\/span>convinced that this will help us <\/span><\/span>craft <\/span><\/span>better games that will <\/span><\/span>captivate <\/span><\/span>a wider audience.\u201d<\/span><\/span><\/span> <\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

International Women’s Day celebrates women’s achievements, raises awareness about the issues they face, and encourages everyone to act for an equal, more inclusive world.\u00a0 Championing the place of women in the workplace and beyond is an ongoing commitment for Ubisoft. In 2023, our Canadian studios received their Silver Parity Certification from Women in Governance.\u00a0\u00a0 \u201cThis […]<\/p>\n","protected":false},"author":8,"featured_media":15986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-15834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifre-at-ubisoft-quebec"],"acf":[],"yoast_head":"\nUnleashing the potential of women in our Canadian studios, one team at a time - Ubisoft Qu\u00e9bec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing the potential of women in our Canadian studios, one team at a time - Ubisoft Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"International Women’s Day celebrates women’s achievements, raises awareness about the issues they face, and encourages everyone to act for an equal, more inclusive world.\u00a0 Championing the place of women in the workplace and beyond is an ongoing commitment for Ubisoft. In 2023, our Canadian studios received their Silver Parity Certification from Women in Governance.\u00a0\u00a0 \u201cThis […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubisoft Qu\u00e9bec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ubisoftquebec\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T17:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T13:33:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/quebec.ubisoft.com\/wp-content\/uploads\/2024\/03\/IWD-qc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raphael Lavoie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UbisoftQuebec\" \/>\n<meta name=\"twitter:site\" content=\"@UbisoftQuebec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raphael Lavoie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/\",\"url\":\"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/\",\"name\":\"Unleashing the potential of women in our Canadian studios, one team at a time - Ubisoft Qu\u00e9bec\",\"isPartOf\":{\"@id\":\"https:\/\/quebec.ubisoft.com\/fr\/#website\"},\"datePublished\":\"2024-03-08T17:00:44+00:00\",\"dateModified\":\"2024-09-19T13:33:14+00:00\",\"author\":{\"@id\":\"https:\/\/quebec.ubisoft.com\/fr\/#\/schema\/person\/01d61bf7bd6822f2aaf1f22bba2761fd\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/quebec.ubisoft.com\/fr\/#website\",\"url\":\"https:\/\/quebec.ubisoft.com\/fr\/\",\"name\":\"Ubisoft Qu\u00e9bec\",\"description\":\"Cr\u00e9ateur de mondes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/quebec.ubisoft.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/quebec.ubisoft.com\/fr\/#\/schema\/person\/01d61bf7bd6822f2aaf1f22bba2761fd\",\"name\":\"Raphael Lavoie\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unleashing the potential of women in our Canadian studios, one team at a time - Ubisoft Qu\u00e9bec","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/quebec.ubisoft.com\/en\/unleashing-the-potential-of-women-in-our-canadian-studios-one-team-at-a-time\/","og_locale":"en_US","og_type":"article","og_title":"Unleashing the potential of women in our Canadian studios, one team at a time - Ubisoft Qu\u00e9bec","og_description":"International Women’s Day celebrates women’s achievements, raises awareness about the issues they face, and encourages everyone to act for an equal, more inclusive world.\u00a0 Championing the place of women in the workplace and beyond is an ongoing commitment for Ubisoft. 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